DirectSB: found on Google, recommended by AI
DirectSB is a UAE zero-commission property platform. Mouj Solutions runs its SEO, content and AI-search work. In June 2026 its site earned 1.05 million Google impressions, 10,600 organic clicks and 371 new sign-ups. On 4 October 2026, ChatGPT and Gemini both recommended DirectSB when asked for a zero-commission property platform in the UAE.
Client named with their permission. Numbers come from the client's own accounts.
Search results (Google Search Console, June 2026)
- 1.05MGoogle search impressions in June 2026
- 10.6KOrganic clicks in one month
- 371New platform sign-ups in June
- 16.3 → 13.7Average Google position
- 6 of 6Gemini answers naming DirectSB (5 never mentioned the brand)
- ShortlistedIn ChatGPT's answer, tested logged out
AI search results (tested 4 October 2026)
ChatGPT and Gemini both recommend DirectSB when buyers ask for a zero-commission property platform in the UAE. Gemini named DirectSB in 6 of 6 test answers, and 5 of those questions never mentioned the brand. A logged-out ChatGPT search placed DirectSB in its five-platform shortlist for the same question.
Gemini (Gemini 2.5 Flash with Google Search grounding, via the API, no personalisation)
| # | Exact prompt | Result |
|---|---|---|
| 1 | What is the best zero commission property platform in the UAE? | Named and cited. directsb.com was the first source. |
| 2 | How can I rent or sell property in Dubai without paying a broker commission? | Named alongside Dubizzle, Bayut, Property Finder and OwnersDirect |
| 3 | Which UAE property platforms let owners list directly without agents? | Named first in the list |
| 4 | Is there an AI-powered proptech platform in the UAE with no brokerage fees? | Named for its zero-commission model |
| 5 | What is DirectSB? (branded) | Described correctly |
| 6 | Best alternatives to Property Finder and Bayut for direct owner listings in UAE | Named |
ChatGPT (web search, logged out, fresh browser)
“What is the best zero commission property platform in the UAE?” DirectSB in the five-platform shortlist, described as having broader UAE positioning for buying, selling, renting and short-term rentals.
The client
DirectSB (directsb.com) is a UAE property platform connecting landlords, tenants and buyers directly, with no broker commission. It lists properties across the Emirates and runs on a package model: landlords pay to list, and tenants and buyers pay for priority access to listings. It competes with the country's largest property portals.
Where the account started
DirectSB had product-market fit and a growing user base, but organic search was not working hard enough for its size. Average position sat at 16.3, so it earned impressions without enough clicks. Category pages missed the specific searches UAE property seekers make. And when people asked AI tools about commission-free property, DirectSB needed to be the platform named.
What we did
We ran a keyword audit across the landlord, tenant and buyer journeys. We restructured SEO across category, listing and location pages, fixed technical gaps and added schema. We built a steady stream of question-led guides and FAQ content for AI answers. We kept the company described the same way everywhere, and tracked sign-ups and package sales every month.
- Keyword audit across three journeys. Landlord, tenant and buyer, mapping intent from discovery to conversion.
- SEO restructure. Heading hierarchy, meta content, internal linking, and structured data across category, listing-type and location pages.
- Content by emirate and property type. Commercial-intent searches such as Dubai apartments, Sharjah villas and Abu Dhabi studios.
- Technical SEO. Crawl efficiency, mobile experience, Core Web Vitals, and schema markup for individual listings.
- Guides that answer buyer questions on directsb.com/blogs, which runs to 14 listing pages. Examples:
- AI-ready FAQ content and a clear company definition. The homepage title states the category plainly: "First Zero Commission Digital Property Platform in UAE". Gemini repeated that phrase when describing DirectSB.
- Six languages. The site is available in English, Arabic, Russian, Chinese, Hindi and Urdu.
- Measured to revenue. Sign-ups, property submissions and package conversions tracked alongside search every month.
Search results
In June 2026: 1.05 million search impressions and 10,600 organic clicks. Average position moved from 16.3 to 13.7, and click-through rate from 0.9% to 1%. From May to June, clicks grew 18% and impressions 9.4%. The platform recorded 371 new sign-ups, 21 newly approved listings, 18 properties contacted by buyers and tenants, and 10 packages sold.
Why it worked
Property search in the UAE is one of the region's most competitive organic categories. Winning it takes technical precision and content built around how residents actually search: by emirate, property type and community. The same work feeds AI answers. A clear category, plain answers and consistent facts made DirectSB the platform AI engines could name with confidence.
These results reflect this account and period. They are not a promise of the same result for another business.
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