What does a social media marketing agency do?
A social media marketing agency plans, creates, posts and promotes content on platforms like LinkedIn, Instagram, Facebook and TikTok. We give each platform a job: LinkedIn for B2B trust, Instagram for showing the work, ads for reaching new buyers. Then we review what each post contributes to enquiries.
Which social media platforms should we use?
The ones your buyers use while they are deciding. For B2B that is usually LinkedIn first. For clinics, property and consumer brands, Instagram and Facebook carry more weight, often with paid ads behind the best posts. We pick two or three platforms and do them properly, rather than six badly.
Does social media help AI search?
Some of it does. AI assistants draw on public sources, and some answers cite public posts and discussions on platforms like LinkedIn, YouTube and Reddit. Useful posts and consistent company facts on public platforms add to what AI can find about you. We plan social content to support search and AI visibility too.
Why not just use a scheduling tool?
A scheduling tool posts on time, but it doesn't decide what is worth saying. In-house posting often stalls when the team gets busy. We start from your buyers and your offer, and plan themes a month ahead. We create the posts and report which ones led to profile visits, enquiries and sales conversations.
How long until social media marketing shows results?
Paid social can bring enquiries in the first week. A Dubai clinic received 1,036 enquiries from Facebook and Instagram ads at $11.47 each. Organic reach and reputation build over months of steady posting. We report both monthly, and judge organic content by the conversations and enquiries it starts, not likes.
How much does social media marketing cost?
It depends on the platforms, how often you post, and whether paid ads are included. After a short call, we propose a monthly plan with a fixed scope: themes, number of posts, formats, and ad management if needed. No hourly billing, and ad budgets are agreed with you before any money is spent.
What if a platform's algorithm changes?
It will, and reach on any one platform can drop overnight. That is why we never build your marketing on a single feed. We turn your best social content into pages on your website and emails to your list, both of which you own. A platform change then slows you down without wiping you out.