Google Ads or Local Services Ads?
Google Ads charges per click and sends people to your website. Local Services Ads appear above the normal ads for local trades and services in supported countries, show a Google badge, and charge per lead, usually a call or message. We run both, and choose the mix based on what your buyers search.
What results have your Google campaigns delivered?
A Local Services Ads client booked 1,059 charged leads. A UAE lighting company's brand-new Google Ads campaign brought 26 enquiries in its first 9 days, with no account history behind it. Both figures come from the clients' own ad accounts and are published with screenshots in our case studies.
What does Google Ads management include?
Search term research, campaign structure, ad copy, landing page advice, conversion tracking set up and tested, negative keywords, bid and budget changes, and a monthly report. For Local Services Ads we also handle the profile, service areas, verification steps, and disputing leads that don't qualify.
Why not let Google automate it?
You can, and Google's automated campaigns will spend your budget quickly. Without clean conversion tracking and a clear target buyer, automation chases cheap clicks and junk form fills. We set the target from your go-to-market: which buyer, which service, and which cost per enquiry is worth paying.
How fast do Google Ads bring enquiries?
Search campaigns can bring enquiries in the first days. The UAE lighting campaign produced 26 enquiries in 9 days with no account history. The first weeks are for learning which searches convert, so we judge cost per enquiry once there is enough data, not on day one.
How much does Google Ads management cost?
There are two costs: your ad budget, paid to Google, and our management fee, a fixed scope agreed in writing. We set both after looking at your market and the typical cost per click in your category. We never bill by the hour, and you see every dirham or dollar of spend in your own account.
What happens when Google changes how ads work?
Google changes ad formats, bidding and AI features every year, and AI Overviews now sit above many results. We test changes on part of the budget first. We keep conversion tracking accurate so automation learns from real enquiries. We also pair ads with search and AI visibility, so you don't pay for every visit.