Google Ads & LSA

Google Ads and Local Services Ads that bring calls

Search ads and pay-per-lead Local Services Ads, with tested conversion tracking and monthly reports from your own account.

Questions buyers ask

Google Ads or Local Services Ads?

Google Ads charges per click and sends people to your website. Local Services Ads appear above the normal ads for local trades and services in supported countries, show a Google badge, and charge per lead, usually a call or message. We run both, and choose the mix based on what your buyers search.

What results have your Google campaigns delivered?

A Local Services Ads client booked 1,059 charged leads. A UAE lighting company's brand-new Google Ads campaign brought 26 enquiries in its first 9 days, with no account history behind it. Both figures come from the clients' own ad accounts and are published with screenshots in our case studies.

What does Google Ads management include?

Search term research, campaign structure, ad copy, landing page advice, conversion tracking set up and tested, negative keywords, bid and budget changes, and a monthly report. For Local Services Ads we also handle the profile, service areas, verification steps, and disputing leads that don't qualify.

Why not let Google automate it?

You can, and Google's automated campaigns will spend your budget quickly. Without clean conversion tracking and a clear target buyer, automation chases cheap clicks and junk form fills. We set the target from your go-to-market: which buyer, which service, and which cost per enquiry is worth paying.

How fast do Google Ads bring enquiries?

Search campaigns can bring enquiries in the first days. The UAE lighting campaign produced 26 enquiries in 9 days with no account history. The first weeks are for learning which searches convert, so we judge cost per enquiry once there is enough data, not on day one.

How much does Google Ads management cost?

There are two costs: your ad budget, paid to Google, and our management fee, a fixed scope agreed in writing. We set both after looking at your market and the typical cost per click in your category. We never bill by the hour, and you see every dirham or dollar of spend in your own account.

What happens when Google changes how ads work?

Google changes ad formats, bidding and AI features every year, and AI Overviews now sit above many results. We test changes on part of the budget first. We keep conversion tracking accurate so automation learns from real enquiries. We also pair ads with search and AI visibility, so you don't pay for every visit.

Match search intent to the next step.

  • Standard Google AdsConnect keywords, ads and landing pages. Measure enquiries and improve the account.
  • Local Services AdsA separate lead channel for eligible markets and categories. Check eligibility before planning.

LSA availability depends on location and service category. UAE eligibility is not assumed.

  1. 01 Structure
  2. 02 Tracking
  3. 03 Review

Account structure, ad messages, conversion tracking and ongoing improvement.

Published campaign evidence.

UAE lighting · standard Google Ads
26enquiries in the first 9 days
AED 23average per enquiry, rounded
Read the lighting case study
US service business · Google Local Services Ads
1,059charged customer leads
918phone calls from customers
Read the Local Services Ads case study

Published case studies. Campaign results are specific to each account and period.

Before we start.

Are Google Ads and LSA the same?

No. They use different formats and eligibility requirements.

What should we measure?

Enquiries, cost per enquiry and the quality of the next conversation.

What is Google Ads (PPC)?

Google Ads is Google's paid advertising platform. Your business appears at the top of search results, on websites, on YouTube, and in shopping listings. You pay only when someone clicks your ad.

How quickly does Google Ads bring results?

Fast. Your ads can appear at the top of Google the same day your campaign launches. Most campaigns need a few weeks of data to reach their best performance.

Why did my previous Google Ads campaigns fail?

The most common reasons are broad keywords without negative keyword lists, sending clicks to a weak landing page, and no proper conversion tracking. All three are fixable.

Do you manage campaigns for multiple UAE cities?

Yes. We run targeted campaigns for Dubai, Abu Dhabi, Sharjah, Ajman, and any location across the UAE, each tuned to local competition.

How do you measure campaign success?

We track clicks, conversions, cost per lead, and return on ad spend. You get a clear monthly report that shows exactly what your budget produced.

Can you create display and video ads?

Yes. We design display banners, YouTube video ads, and retargeting creatives as part of your campaign.

How long should I run Google Ads?

It depends on your goals. Some businesses run ads year-round for steady lead flow. Others run seasonal pushes. We will recommend what fits your market and budget.

Make search work harder for your business.

Tell us what you sell, where, and how enquiries reach you today.

Send a message

Tell us where you are and what you would like to improve.

Share only the details needed to understand your enquiry.

Prefer to pick a time? Book directly

A 30-minute growth strategy call. Choose a day and time that suit you.

  1. 1 Day
  2. 2 Time
  3. 3 Your details

Pick a day

30-minute video call. You get a calendar invite by email.