Fractional CMO

Fractional CMO for Startups and B2B Companies

A fractional CMO is a senior marketing leader who works with you for a fixed part of each month. You get the thinking of a chief marketing officer without the salary, the recruitment and the wait.

At Mouj Solutions the role is led by our founder, Farzana Irshad Munshi, and it sits on top of our AI visibility work. We take on three fractional clients at most, so each one gets real attention. If you are past the point where the founder can run marketing alone, and not yet ready for a full-time hire, this is the gap we fill.

When a Fractional CMO Makes Sense

It is not for everyone. It works best in these situations:

  • The founder is still doing the marketing: You know it is holding the company back, but you do not yet know what to hand over, to whom, or how to judge the work.
  • You have agencies but no direction: Several suppliers are busy and nobody owns the plan. Spend goes up and the story gets muddier.
  • You are about to hire your first marketing lead: You need someone senior to set the role, interview and brief that person, then step back.
  • You just raised, or you are about to: You need a growth plan the board and investors can read, with numbers behind it.
  • AI search is changing how buyers shortlist: People now ask ChatGPT, Gemini and Google's AI who to trust. Someone has to own whether you appear in those answers.
  • You are entering a new market: You need a plan for a country or segment you have not sold into before.

If none of these fits, we will say so, and point you to a better option.

What a Fractional CMO Does for You

The role is leadership first, execution second. In a typical engagement:

01

Positioning and Offer

  • Who you are for, what you sell, and why it beats the alternatives.
  • A clear message every channel can repeat.
  • Pricing and packaging reviewed against the market.
02

Growth Plan

  • A 90-day plan with goals, owners and the numbers that matter.
  • Channels chosen by what your buyers actually use, not by habit.
  • Reviewed every month and changed when the data says so.
03

AI Search Visibility

  • We measure whether ChatGPT, Gemini, Perplexity and Google's AI cite you today.
  • A plan to be named in the answers your buyers read.
  • A monthly citation report, so progress is visible.
04

Paid, Outbound and Organic

  • A view across Google, Meta, LinkedIn, email and SEO as one system.
  • Tracking set up properly, so every lead can be traced to its source.
  • Spend stopped where it does not earn its place.
05

Team and Supplier Direction

  • Briefs, reviews and feedback for your agencies and freelancers.
  • Help hiring and onboarding your first marketing hire.
  • Honest advice on who to keep and who to drop.
06

Reporting You Can Use

  • One page each month: what happened, why, and what we do next.
  • Written for a founder or a board, not for another marketer.
  • Decisions on the page, not just charts.

Why Work With Mouj Solutions

Plenty of people sell fractional marketing. This is how we do it differently:

Three clients at most

Your account does not compete with a dozen others for the same few hours.

A fixed monthly fee

Agreed in writing before we start. No hourly billing, no surprise invoices.

Evidence first

We start from your real numbers: your ads, your search data and your AI citation share, not opinions.

Strategy and execution under one roof

If you want hands as well as a head, our AI Visibility Program and Growth Office can sit underneath, priced separately and written down.

Honest about fit

We would rather tell you it is not the right moment than take the retainer.

We practise what we sell

We track our own AI citations and search results, and we fix our own site first.

You get a senior partner who tells you the truth and shows the numbers.

How the Engagement Works

A simple structure, so you always know what is happening:

1

Discovery and Baseline

  • A working session on your business, buyers and goals.
  • A review of your ads, analytics, search data and website.
  • Where relevant, an AI visibility audit showing who gets cited in your category.
2

The 90-Day Plan

  • A written plan with priorities, owners, budgets and targets.
  • Agreed with you before anything starts.
  • Short enough to read in ten minutes.
3

Monthly Rhythm

  • A fixed amount of senior time each month, written into the agreement.
  • A regular call, plus quick answers between calls.
  • A monthly one-page report with decisions.
4

Build or Hand Over

  • Your team, your agencies, or ours carry out the plan.
  • We direct and review the work.
  • Everything documented so it stays yours.
5

Review and Renew

  • After six months, we look at what moved and what did not.
  • You decide to continue, change the scope or stop.
  • No lock-in beyond the minimum term.

What You Get

One Accountable Lead

Someone senior owns the marketing plan and the result.

Clarity on Spend

You know what each channel costs and what it returns.

A Plan You Can Show Your Board

Goals, numbers and decisions on one page.

Better Use of Your Suppliers

Agencies and freelancers get clear briefs and honest reviews.

AI Search Visibility

A real plan for being named in AI answers, with a monthly measure.

No Full-Time Overhead

Senior experience at a fraction of the cost of an executive hire.

Want to see whether a fractional CMO fits?

Tell us what you sell, who buys it and what you spend on marketing today. We will tell you honestly whether this is the right move, and what we would do first.

Frequently Asked Questions

Quick answers to the questions we hear most.

What is a fractional CMO?

A fractional CMO is a senior marketing leader who works with a company for part of each month instead of full time. They set the strategy, direct the team and suppliers, and report on results. You get chief-marketing-officer thinking without the cost of a full-time executive.

How much does a fractional CMO cost at Mouj Solutions?

It is a fixed monthly fee, agreed in writing before we start, with a six-month minimum. We talk through scope and the senior time you need on a first call, then confirm the number. We do not bill hourly. Execution work, such as ads or content production, is priced separately and agreed in writing before it starts.

How many clients do you take on?

Three fractional CMO clients at most. This keeps each engagement properly resourced. If we are full, we will say so and tell you when a place might open.

Who is it for, and who is it not for?

It suits funded startups and B2B companies that have outgrown founder-led marketing. It is not for very early businesses with no budget, for anyone who wants hourly help, or for local shops looking for someone to run their social media.

How is it different from hiring an agency?

An agency executes. A fractional CMO decides what is worth executing, directs the agencies you already have, and is accountable for the plan. Many companies use both. We can supply the execution as well, under a separate price.

How much of Farzana's time do I get?

A fixed amount of senior time each month, agreed and written into your agreement before we start. We do not promise 'unlimited' access, because that is what makes retainers vague.

Do you cover AI search and ChatGPT visibility?

Yes. We measure whether ChatGPT, Gemini, Perplexity and Google's AI cite your company today, then build a plan to be named in those answers. It is part of the work, not an add-on.

Can I stop after the minimum term?

Yes. After six months we review what moved, and you can continue, change the scope or stop. There is no lock-in beyond the minimum.