A senior go-to-market leader who sets the plan, runs the priorities and answers for the numbers, without a full-time salary.
A fractional CMO is a senior marketing leader who works with you part-time. They set the go-to-market plan, decide what marketing should and shouldn't do, manage the people and agencies doing the work, and report to the founder or board on what is working. You get CMO decisions without a full-time hire.
Usually at one of four moments: after raising a round, when a new product or market launches, when marketing spend rises but leads don't, or when the team is busy but nobody owns the plan. If you can't name your buyer in one sentence, you need strategy before more activity.
A go-to-market diagnosis in the first weeks: buyers, positioning, channels and numbers. Then a written plan with priorities, regular working sessions with your team, oversight of agencies and freelancers, and a monthly review against agreed numbers. Engagements run for at least six months, because strategy needs time to show results.
A full-time CMO is right once marketing needs a leader every day and you can fund the role and a team. Before that, a fractional CMO gives you the same senior decisions for part of the week. It starts in weeks rather than months, and can help you hire the full-time person later.
A freelance consultant often advises and leaves the doing to you. We set the strategy and can also carry it out: SEO, AI visibility, ads, content and outreach, all measured in your own accounts. We take on three fractional CMO clients at a time, so each company gets real attention.
Less than a full-time executive. It is priced per engagement after a call, because a pre-seed startup and a scaling company need different amounts of time. You get a fixed monthly scope in writing, a six-month minimum and no hourly billing. We discuss the fee on the call, not on the website.
The first change is clarity. Within the first month you have a written plan, a short list of priorities, and a list of things to stop doing. Pipeline results follow the channels chosen, from days for paid ads to months for search. We agree at the start which numbers count as progress.
Senior direction can help turn competing requests into a focused marketing agenda.
Priorities keep changing.
The team needs a shared plan.
Activity is disconnected from business goals.PositioningClarify who to serve and why they choose you.PrioritiesDecide what deserves focus.PlanningTurn decisions into a practical agenda.
Team coordinationAlign owners and next steps.Agree responsibilities, communication and the scope of execution together.
The conversation starts with your goals, existing team and the leadership gap.
Positioning, priorities, planning and team coordination, with the scope of execution agreed together before we start.
A fractional CMO is a senior marketing leader who works with a company for part of each month instead of full time. They set the strategy, direct the team and suppliers, and report on results. You get chief-marketing-officer thinking without the cost of a full-time executive.
It is a fixed monthly fee, agreed in writing before we start, with a six-month minimum. We talk through scope and the senior time you need on a first call, then confirm the number. We do not bill hourly. Execution work, such as ads or content production, is priced separately and agreed in writing before it starts.
Three fractional CMO clients at most. This keeps each engagement properly resourced. If we are full, we will say so and tell you when a place might open.
It suits funded startups and B2B companies that have outgrown founder-led marketing. It is not for very early businesses with no budget, for anyone who wants hourly help, or for local shops looking for someone to run their social media.
An agency executes. A fractional CMO decides what is worth executing, directs the agencies you already have, and is accountable for the plan. Many companies use both. We can supply the execution as well, under a separate price.
A fixed amount of senior time each month, agreed and written into your agreement before we start. We do not promise 'unlimited' access, because that is what makes retainers vague.
Yes. We measure whether ChatGPT, Gemini, Perplexity and Google's AI cite your company today, then build a plan to be named in those answers. It is part of the work, not an add-on.
Yes. After six months we review what moved, and you can continue, change the scope or stop. There is no lock-in beyond the minimum.
Share the decisions your team needs to make.
Tell us where you are and what you would like to improve.
A 30-minute growth strategy call. Choose a day and time that suit you.