How an Abu Dhabi Clinic Drove 1,857 Website Visits at 6 Cents a Click
Client name withheld at their request. All numbers come from the client's own analytics and ad accounts, shared with permission.
Link clicks to the clinic's website
Average cost per click (about AED 0.22)
Campaign duration
The Client
A clinic in Abu Dhabi that wanted more local patients discovering its services online.
The Challenge
The clinic's website received little traffic, and paid search clicks for healthcare keywords in the UAE can cost several dirhams each. The clinic needed an affordable way to put its services in front of local patients at scale.
What We Did
- Ran traffic campaigns on Facebook and Instagram targeting local audiences in Abu Dhabi
- Matched ad creative to the services patients actually search for
- Optimised daily budgets toward the lowest-cost, highest-quality clicks
The Results
1,857 clicks to the clinic's website at an average of $0.06 per click (about AED 0.22), on roughly $104 of spend over six weeks. For comparison, healthcare clicks from paid search in the UAE often cost 50 to 100 times more.
Why It Worked
Not every campaign needs to chase leads directly. For a clinic building local awareness, extremely cheap, well-targeted traffic fills the top of the funnel and feeds every other channel.
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