How a Dubai Clinic Generated Over 1,000 Patient Enquiries from Meta Ads
Client name withheld at their request. All numbers come from the client's own analytics and ad accounts, shared with permission.
Patient enquiries from Facebook and Instagram
Average cost per enquiry (about AED 42)
People reached across Dubai
The Client
A private clinic in Dubai competing in one of the most expensive healthcare advertising markets in the region, where patient leads routinely cost several times what this campaign achieved.
The Challenge
The clinic needed a steady flow of new patient enquiries, but Dubai healthcare advertising is crowded and costly. Earlier boosted posts had produced likes, not patients, and there was no reliable way to measure what the spend actually returned.
What We Did
- Rebuilt the Meta Ads account with proper structure and conversion tracking
- Ran instant lead forms so patients could enquire without leaving Facebook or Instagram
- Tested multiple campaigns, audiences, and creatives, then moved budget to the winners
- Reviewed lead cost and volume continuously, cutting campaigns that could not compete
The Results
Across the account: 1,036 patient enquiries at an average of $11.47 each (about AED 42), from roughly $11,900 in total spend, reaching over 361,000 people in Dubai. The best campaigns delivered enquiries at $7 to $11 each. The account currency is US dollars, as is common for UAE ad accounts.
Why It Worked
Healthcare advertising in Dubai punishes vague targeting. Precise audiences, instant lead forms, and honest measurement meant the clinic paid for enquiries, not for noise.
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