How a US HVAC Company Gets Steady Service Leads at $5.74 Each
A heating, ventilation, and air conditioning (HVAC) company in the United States serving residential customers.
Client name withheld at their request. All numbers come from the client's own analytics and ad accounts, shared with permission.
What the account data shows.
- 207Homeowner leads from Meta Ads
- $5.74Average cost per lead
- 7 monthsOf consistent, repeatable lead flow
Where the account started
HVAC leads in the US are expensive. Home-services companies routinely pay $50 to $100 per lead through shared lead platforms, and those leads are sold to several competitors at once. The company needed its own exclusive lead source at a cost that made sense.
What we did
- Built lead-generation campaigns on Facebook and Instagram targeting homeowners in the company's service area
- Used instant lead forms so homeowners could request service in a few taps
- Tested seasonal offers and creatives matched to heating and cooling demand
- Optimised continuously across a seven-month period, keeping cost per lead stable
In the client’s numbers
207 homeowner leads at an average of $5.74 each, on a total spend of $1,187 between February and September. Every lead was exclusive to the company, at a small fraction of what shared lead platforms charge.
Why it worked
Small budgets work on Meta when every dollar goes to proven audiences. Instead of renting shared leads, the company built its own pipeline it fully owns.
These results reflect this account and period. They are not a promise of the same result for another business.
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