How a US HVAC Company Gets Steady Service Leads at $5.74 Each
Client name withheld at their request. All numbers come from the client's own analytics and ad accounts, shared with permission.
Homeowner leads from Meta Ads
Average cost per lead
Of consistent, repeatable lead flow
The Client
A heating, ventilation, and air conditioning (HVAC) company in the United States serving residential customers.
The Challenge
HVAC leads in the US are expensive. Home-services companies routinely pay $50 to $100 per lead through shared lead platforms, and those leads are sold to several competitors at once. The company needed its own exclusive lead source at a cost that made sense.
What We Did
- Built lead-generation campaigns on Facebook and Instagram targeting homeowners in the company's service area
- Used instant lead forms so homeowners could request service in a few taps
- Tested seasonal offers and creatives matched to heating and cooling demand
- Optimised continuously across a seven-month period, keeping cost per lead stable
The Results
207 homeowner leads at an average of $5.74 each, on a total spend of $1,187 between February and September. Every lead was exclusive to the company, at a small fraction of what shared lead platforms charge.
Why It Worked
Small budgets work on Meta when every dollar goes to proven audiences. Instead of renting shared leads, the company built its own pipeline it fully owns.
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