How Our Client Booked Over 1,000 Customer Leads with Google Local Services Ads
Our client, a US-based service business.
Client name withheld at their request. All numbers come from the client's own analytics and ad accounts, shared with permission.
What the account data shows.
- 1,059Charged customer leads
- 918Phone calls from customers
- 96.66%Top-of-search appearance rate
Where the account started
The client needed a steady flow of ready-to-buy customers who could call directly, in a busy local market where competitors were bidding for the same searches. They wanted contacts, not clicks, and they wanted to sit above the paid and free results where customers look first.
What we did
- Set up and verified Google Local Services Ads, including the Google Guaranteed badge
- Optimised the profile, service areas, and categories for the searches that matter
- Managed bidding and budget to keep charged leads flowing efficiently
- Disputed invalid leads and managed reviews to protect quality and ranking
In the client’s numbers
Over the period: 1,059 charged leads, made up of 918 phone calls, 138 messages, and 3 direct bookings, from 107,531 ad impressions. The client held a 96.66% top-of-search appearance rate, meaning they showed above the results almost every single time a customer searched.
Why it worked
Local Services Ads put a business at the very top of Google with a trust badge, and customers contact directly. Near-total top-of-search presence meant our client was the first name customers saw, which is why the phone kept ringing.
These results reflect this account and period. They are not a promise of the same result for another business.
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