How Our Client Kept Cost Per Conversion Under $20 at Scale
Our client, a high-volume Google Ads advertiser.
Client name withheld at their request. All numbers come from the client's own analytics and ad accounts, shared with permission.
What the account data shows.
- 2,990Conversions
- $19.63Cost per conversion
- 50,800Clicks from buyers
Where the account started
The client was spending well and getting traffic, but wanted a lower, more predictable cost per conversion without cutting volume. The goal was efficiency at scale, not just cheaper clicks.
What we did
- Rebuilt account structure and tightened keyword targeting and negatives
- Optimised bidding toward conversions that mattered, using proper tracking
- Improved landing page relevance to lift conversion rate
- Cut wasted spend continuously and moved budget to the best performers
In the client’s numbers
Over the tracked period: 50,800 clicks and 2,990 conversions at an average of $19.63 per conversion. Strong volume and a low cost per result at the same time.
Why it worked
Efficiency at scale comes from relevance and measurement. When the right people click and the landing page converts, cost per conversion falls even as the account grows.
These results reflect this account and period. They are not a promise of the same result for another business.
What would progress look like for your business?
Send a message
Tell us where you are and what you would like to improve.
Prefer to pick a time? Book directly
A 30-minute growth strategy call. Choose a day and time that suit you.
- 1 Day
- 2 Time
- 3 Your details