How Our Client Generated 5,800+ Conversions from Google Ads at Scale
Client name withheld at their request. All numbers come from the client's own analytics and ad accounts, shared with permission.
Conversions
Clicks from buyers
Cost per conversion
The Client
Our client, a business running Google Ads at scale.
The Challenge
At a high budget, the risk is not getting traffic, it is keeping the cost per result steady as spend grows. The client needed volume and control at the same time, so that scaling up did not quietly scale up waste.
What We Did
- Restructured campaigns around clear intent, with tight keyword and negative-keyword control
- Matched bidding strategy to the goal and fed it clean conversion data
- Ran continuous testing of ad copy, landing pages, and audiences
- Reported on cost per conversion, not just clicks, so every decision protected efficiency
The Results
Across the account: 35,900 clicks and 5,810 conversions at an average of $31.10 per conversion. The account scaled to a large budget while keeping cost per result controlled.
Why It Worked
Big budgets reward structure and discipline. Clean tracking and constant optimisation are what keep cost per conversion stable while volume climbs, instead of letting spend outrun results.
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